Upgraded People is awarded its third consecutive DI Gazelle – becoming Master Gazelle
18 September 2026
The consulting agency Upgraded People, one of the fastest growing companies in the Nordic region, has been awarded the prestigious DI Gasell award for the third year in a row. With this, the company also qualifies for the title of Master Gasell, an honorary title that is only given to companies that have managed to grow sustainably and successfully and achieved DI Gasell’s tough criteria for 3 years.
DI Gasell is awarded annually by Dagens Industri to the most successful companies in Sweden, where the criteria include strong growth, profitability and sound finances. Being appointed three years in a row is proof of both long-term thinking and the ability to deliver in a changing market.
– “We are incredibly proud to once again be appointed as a Gazelle company and now also be able to call ourselves a Master Gazelle. This is recognition for our entire team, our consultants and customers. We have continued to grow rapidly but with a focus on quality, relationships and sustainability,” says Birgitta Hedegård, CEO of Upgraded People.
The company was founded in 2010 and has quickly established itself as a leading player in consultancy brokerage, with operations throughout the Nordic region. The growth journey has been driven by a combination of entrepreneurship, deep market knowledge and a clear vision to create value for both clients and consultants.
– “Our ambition is not just to grow quickly, but to build a long-term business where people have the opportunity to develop. This award shows that we are on the right track,” continues Birgitta.
About Upgraded People
Upgraded People is one of Northern Europe’s fastest growing companies in skills supply and strategic staffing. We offer tailor-made solutions that match the right skills with the right context – always with people at the center. Our clients are in both the public and private sectors, and we deliver resources in Sweden, Germany, Norway and Denmark. With over 1,100 consultants on assignment, we help organizations achieve their goals and visions in a sustainable way.