The success continues for Upgraded – once again a new sales record in November!
21 September 2026
Upgraded goes against market trends and delivers results that challenge the consulting brokerage industry.
We continue to take market share in November, which we also see continuing into December. The market is somewhat cautious, although on the rise, which makes me incredibly proud of what we collectively achieve within Upgraded and the results we create together, says Birgitta Hedegård, CEO of Upgraded.
Looking at the first 11 months of the year, Upgraded has a turnover of 956 million SEK, which means that we will have a turnover of over a billion by the end of 2023 by a wide margin. The basis for the strong growth is both a continued positive development of the relationship with existing customers and new strategic framework agreements.
The work on the company’s geographical expansion continues with establishments in Denmark and Norway, where there is strong interest, and we continue to recruit key individuals. In addition to this, we are also looking at further international expansion in 2024, where a survey of future geographies is now underway.
Birgitta Hedegård describes the success as largely due to Upgraded’s strong corporate culture.
– We place great importance on creating a corporate culture where everyone should feel comfortable. We build our brand on being the personal consulting broker. There is always someone to talk to behind every advertisement and every inquiry. We see that customers and suppliers choose us because we are present, fast and professional. Our solid work in finding the right skills and partners is based on the fact that we want to be better than all other competitors on the market. When you create a workplace together with your employees, the entire business will develop and the results show that we are doing the right thing!